Web Marketing In Lynchburg – An Example
If you have a small business and would like to know more about growing your business, increasing your customer base, and getting more sales using the internet then you have come to the right place. I am going to demonstrate for you right here, what a little know-how can do for your small business. I am going to use Lynchburg in this demonstration because I live and work here, and I also know the business environment here but these techniques will work in any town in America.
So what is Internet Marketing? And how does it affect you and your business?
Internet Marketing is really just the use of the internet to promote yourself or your business. Nationally companies are shifting their advertising dollars to online venues, and cutting back on the traditional forms, such as print and TV ads. Why? Because everyone is online! People have a shorter attention span than just 10 years ago, and everyone has become so used to being bombarded by traditional advertising, it has become ineffective.
“But I am just a small Lynchburg shop”, you say. “How can I use the internet to market my company“, you ask. You must understand that the internet is the same for everyone. Small companies have the advantage here, because it levels the playing field, cost wise. You can do the same thing the big companies do and the cost is so minimal that you would actually be surprised. You don’t need million dollar websites either, so in scale, it will cost you much less to do the same thing.
You can offer online specials, set up polls and reward people for filling them out, you can have a giveaway, you can do anything you want, you are only limited by your imagination.
THAT is marketing online. The goal is to SELL. Sell your products, your service … just SELL. The goal behind the marketing is to have an end result in mind, then work backwards on achieving it and during this process, actually use the web as part of the process!
You’re a dog groomer in Lynchburg, for example. You want to have more steady business, attract new customers and maybe bring back some ones you haven’t seen in a while. It’s time to market. You have a goal, and it’s a pretty common one to most businesses.
How can you use the internet to help with this buy twitter followers without following business? Well you can’t groom a dog on the internet (not yet anyway), but you can certainly let people know about your business. Step one is TRAFFIC. Your business may have some, but does your site? Do you know how many people visit your site? Where is your business in Google? Do you know what your keywords are, or if you even have any?
Without traffic you have no business. You need visitors. The more, the better. Now there might not be a million people looking for dog grooming in Lynchburg, but you certainly want to capture the ones that are looking. Then you want to capture the ones looking for maybe pet related items like best vacuums for pet hair (ie: toys, food, collars, clothes, etc)
Let’s get back to marketing. Traffic generation is for another time. Let’s assume you get some traffic to your site, and you obviously have foot traffic in your business. Now it’s time to start passing along your message. Maybe part of your new marketing strategy is a promotion. Maybe a $xx coupon to a pet supply store with every grooming. Maybe it’s a discount on a dog day care facility. You get the idea.
Now you have to get that message across, and do it cheaply of course! Make up some fliers to hand out at your location to all of your foot traffic. Nothing fancy, but maybe on some bright colored paper. Announce your new special, and give one to everyone! Offer up a free “something” to your current customers for anybody they refer to you and brings their dog in for grooming.
Announce the same thing on your website, but here you have the flexibility to go into more details than you can on a single page flier. By now you should have an email form on the site to capture emails so at the same time you can gather some email addresses.
Now, you have a flier you hand out in-store. MAKE sure to put your web address on it, letting people know to go online and read more about your special. At the same time, you can get the people to sign up for your email list by offering a giveaway.
I know it may sound a bit confusing, but it really isn’t. You need more business. The only way you can get that is to advertise. Instead of spending outrageous amounts of money on newspaper ads, all we are doing here is using a mix of in-store and internet marketing to make a buzz. If your offer is GREAT, people WILL talk!!! We all know that good word of mouth is a small businesses best friend! In order to attract more customers you have to be different.
If you continue to do the same thing you WILL get the same results! I will go into further ways to market your business online in another post.