Lynchburg Animal Hospital | Lynchburg Vet
Lynchburg Animal Hospital | Lynchburg Vet
http://addisonanimalhospital.lynchburgregister.com/I have demonstrated in previous articles how with proper keyword research and SEO (search engine optimization) a business website can be built to dominate local search for practically any niche. In this article we are going to add a little twist to the process and show you why your business should be advertising in a local online business directory.
In today’s experiment I’m going to use an Animal Hospital in Lynchburg Va. Addison Animal Hospital in Lynchburg has a free listing with LynchburgRegister.com, a local Lynchburg Virginia business directory. We are going to try to boost this directory listing in the Google search rankings.
Let me begin by telling you that according to Google people are searching for Lynchburg Animal Hospitals over 565 times each month using about 6 different keyword search phrases. That’s a lot of searches and a lot of potential customers that could be exposed to your business. Just converting 1% of these would mean over 5 new customers a month and the chances are you’d do much better than that on page 1 of Google!
You see this is the great benefit of Internet Marketing. Everything can be measured. It differs from traditional advertising like newspaper, yellow pages etc. where results can’t be quantified. With a website you know exactly how effective your efforts are. This is why it makes sense to set up your company website correctly with the help of someone who takes the time to understand your business and stays on top of things to be sure your business goals are being achieved.
OK, we’ve identified our goal. We will boost a business directory page to the 1st page of Google. That page could be used in a number of ways which I’ll discuss in a future article.
- Len
PS- At the time of writing this, the directory page we are promoting has not even been indexed by Google. This means that if you typed in the URL of the site directly in the Google search box, zero results would be found. In other words, the page doesn’t even exist to Google yet.
Update: 7/23/08
The page we are attempting to promote still hasn’t been indexed by Google. This isn’t good since we are going to have a hard time getting it to the first page without it being indexed (impossible). We are going to try a few new things to see if we can’t speed things up a little.
